Our Team

Managing Partner
Allen Davis, CFP®
Allen feels that his early training in the arts and humanities was excellent preparation for his work as a financial planner, the most fulfilling work he has ever done. He has supplemented his BA (Temple University) and MA (UMass/Amherst) in English and his private study of music with his training as a Certified Financial Planner ™ Professional and gaining the Chartered Financial Consultant designation. Literature and the Arts are all about the connections between things – the seen and unseen, past and present, sound and silence, the head and the heart, appearance and reality — and making and finding connections is what financial planning is all about: the daily facts of life and its overall arc and trajectory, the material details of cash flows and rates of return and the larger purposes and meanings of life, community, and family, what we feel and what we know to be true. A financial plan is an illuminated journey through all of these and gives us the tools for understanding ourselves over time in relation to our money, our hearts, and our minds.
Allen’s early working years in the Valley were spent trying to fuse higher education and social change – cluster college “living and learning” experiments, and “University Without Walls” experiential education for working adults. He helped organize educational programs focused on America’s great contribution to world culture, jazz music, in ways that promoted awareness of the foundations of social discord, and the possibility of harmony and social justice. But his great achievement during these years was his leading a successful class action suit on behalf of 200 Massachusetts State part-time and “temporary” workers in their efforts to earn legitimacy and full employment benefits – his devotion to planning, financial education and retirement planning was born!
Allen moved from education to business, and following several small retail ventures, he created and ran a successful technology-specific Executive Search company for 15 years that led to a venture funded NYC based Internet startup. Along the way he founded Mak’hela, the Jewish chorus of Western Massachusetts, and participated as a Board member of a number of Valley organizations, most recently the UMass Fine Arts Center, where he served as Chair and a cofounder of its Valley Jazz Network. He is an active member of the Jewish Community of Amherst, where for many years he has played a major role in the creation of their musical explorations and presentations. He currently teaches his “Principles of Financial Planning” course at Elms College as part of their MBA curriculum. He continues pursuing his lifelong passion for music, and plays double bass and piano whenever he can.
Allen lives in Amherst with his wife, Dr. Judy Davis, a family therapist and author. They have two sons — Lou, who is a partner of the firm, and Eric, a playwright, composer, and software specialist. His three grandchildren, Asher, Izzy and Margo Lilly, are the best grandchildren in the world, of course!

Financial Planner and Advisor
Lou Davis
Lou began his career as a financial planner in 2011 when he joined Allen at the Davis Financial Group. Attracted by the idea of combining his passion for problem solving and his love of people, Lou saw planning as a way of utilizing his diverse skills, education and business experience in the pursuit of helping people achieve their financial and life goals.
Lou came into the business of financial planning after a variety of other business ventures. Early in his career, Lou founded and ran an entertainment management company while working at Power Station recording studio in NYC. Lou’s company, Leeds-Davis Management, focused on developing and managing the careers of musicians, recording engineers and record producers. Leeds-Davis’s client list included a wide variety of artists and producers, including several Grammy winners.
In the late ’90s, Lou (along with Allen and his brother, Eric) launched a web-based start-up, BountySystems.com, that provided a B2B and B2C oriented incentivized viral marketing application. The team was successful in raising $15 million in venture funding, growing the company to over 60 employees in their midtown Manhattan office, and negotiating multi-million-dollar partnerships with some of the top web portals of the day.
After 9/11, Lou returned from NYC to Massachusetts and worked as a sales, marketing and business consultant for several for and not-for profit organizations in the Pioneer Valley. In 2003, Lou became the VP of Sales and Marketing for Market Street Research, a national marketing research firm based in Northampton, MA. In this role, Lou was responsible for consulting with businesses from many industry sectors, helping them to shape research approaches designed to provide them with specific direction for their decision making.
The transition to financial planning was a natural one for Lou, as so much of what he had done in his earlier life is relevant to and directly informs his work today. Lou’s focus is on working with business owners, professionals, educators, retirees and their families, helping them to understand, protect, grow, value and share their assets, and what’s important to them.
Lou lives in Northampton, MA with his wife, Jen, a personal trainer, and their two sons, Asher and Izzy, who attend Northampton public schools. As a life-long musician, Lou plays bass in local bands, including his family band, Family Davis Jr., which is fronted by Jen on guitar and vocals and the kids on drums and keyboard. You can see them play every year in the Northampton Arts Council’s Transperformance concert at the Pines Theater in late August. Lou is also an avid golfer and enjoys fishing and other sports with his sons.
Lou serves on boards and committees of various non-profits, including the Northampton Area Chamber of Commerce, the Jewish Federation of Western Ma, the Estate Planning Council of Hampden County, Congregation B’nai Israel and Cooley Dickinson Health Care. Lou previously served as the President of Lander-Grinspoon Academy, and as a board member of the New England Financial Marketing Association and the New England Society for Healthcare Communications. Lou participates as a mentor and often gives presentations on a range of business topics at Valley Venture Mentors and its Accelerator programs and has served as a judge for a number of its business competitions.
Lou has a diverse educational background having studied at the Culinary Institute of America in Hyde Park, NY, the Berklee College of Music in Boston, MA, Parsons School of Design and the University of Massachusetts, Amherst.
Lou is a Registered Representative and holds a Series 7, Series 66 and a health, life and disability insurance license.

Email: GPerez@davisfinancialgrp.com
Phone: (413) 570-8312
Financial Services Professional
Giovanni (Gio) Perez
Giovanni (Gio) is a Financial Services Professional with the Davis Financial Group. Gio is on a mission to aid clients in uncovering what’s most important to them, to align their finances with their values, and to build confidence, balance and peace along the way.
Gio joined the Davis Financial Group in April 2021, where he appreciates the firm’s devotion to financial education and values-based planning that places DFG at the forefront of the financial services providers in the Valley.
Giovanni began his career in the business of financial planning as an intern at an Ameriprise Financial office in Agawam, MA. Upon completion of his BA, Gio joined John Hancock’s Retirement Plan Services group to expand his exposure to retirement strategies. Gio quickly rose through the corporate structure from back-office processing to a client-facing role. Gio uncovered a passion for financial planning education and retirement planning while working with clients to help them understand their current financial situations and how to progress toward their goals.
As a native of Puerto Rico and a Spanish speaker working with people from around the country, Gio helps clients to discern and appreciate the intricate cultural differences in understanding, assessing, and addressing each person’s financial health and wellbeing. To many people, especially a large part of the Spanish speaking population, Gio is the first and only financial professional to educate them on the financial planning process and the actionable steps to align their values and finances.
Gio lives in Springfield, MA. and enjoys keeping active - biking, running or playing basketball. He loves to spend time at family cookouts and has recently taken up golfing.
Gio has a BA in Business Administration from Boston University’s Questrom School of Business.
Gio is a Registered Representative and holds a Series 7, Series 63 and Health, Life and Disability insurance licenses.
CRN000000-974655

Financial Planner and Advisor
Michael Brown
Michael joins Davis Financial Group as a Financial Planner and Advisor following a long career as an educator and school administrator. For more than two decades, Michael cared for children, their families, and teams of educators in school communities. The transition to financial services is a natural one since much of the work translates: building trust and relationships, understanding and explaining complex ideas, and helping people of all ages live into their best and brightest futures. Working closely with the entire team at DFG, Michael serves as resource for clients throughout the planning process.
Michael completed the Financial Planning Certificate course through Boston University, and his B.A is in English and Spanish from Southern Methodist University in Dallas. Michael earned his Ph.D. in English from Indiana University, Bloomington, and his doctoral dissertation explored the emergence of the idea of preserved wilderness in the 19th century and its relationship to early photography across the Americas. He began his educational career working with children with dyslexia before teaching at the university and high school levels. Michael worked with a variety of students on topics as diverse as Guatemalan textiles, American nature writing, Permaculture, and film. He has experience with a wide range of educational environments as well as guiding experiential education adventures across Guatemala with Where There Be Dragons and in Western North Carolina with The Outdoor Academy.
Most recently as Executive Director of Mountain Sun Community School, a Montessori and outdoor school in Brevard, North Carolina, Michael witnessed the daily joys of immersive holistic education. While there, he developed new systems for enrollment and hiring, redesigned the website and all marketing materials, and significantly grew the number of families in the community. As a result, he also transformed the school’s financial picture: creating consistent budget surpluses, resolving all existing debt, and building a significant cash reserve.
This diversity of experience has prepared Michael well for this chapter in his life and career. He has always had a love for making sense of both facts and stories, imagining possible futures, and making the world a little bit better one connection at a time.
Michael lives in Northampton with his family and enjoys good food of all kinds, travel to interesting places, and the outdoors. He is a Series 7 registered representative and a Series 66 registered investment advisor representative.
CRN202510-3250341

Financial Planner and Advisor
Jonathan Worobow
When Jonathan Worobow started his career in 2006 with Northwestern Mutual, he quickly realized that he found his calling in life, which combines his passion for people with a love of problem-solving and numbers. Being a financial planner and trusted advisor to his clients allows Jonathan to get to know them on the most personal level and provides him with the opportunity to help them achieve their aspirations. Whether it’s simply a comfortable life and retirement, the ability to provide a legacy for children and grandchildren, or to grow a business beyond what may have initially seemed possible, Jonathan makes each of his client’s goals his own.
After NML, he joined Barnum Financial Group, where his business began to thrive, and in 2012 he was invited to join Aegis Wealth Partners, CT, as one of the firm’s first two advisors – the other being his father Daryl, a former retail executive inspired and encouraged by Jonathan to pursue his passion for retirement and estate planning. While at Aegis, Jonathan was responsible for training, developing, and mentoring other advisors, and soon became the office’s VP of Advanced Markets, where he worked with many of the firms’ high net worth and business owner clients. Jonathan reconnected with childhood friend Nolan Cleary, who joined the team, and in 2015 the two joined Charter Oak Financial. With a shared vision, client-centered philosophy, and appreciation for a client’s need to “hope for the best and plan for the worst,” Jonathan and Nolan dedicated themselves to being trusted advisors and more.
In Spring 2022, Jonathan and Nolan were introduced to DFG’s Allen and Lou Davis, and their innovative financial planning philosophy. Jonathan immediately realized that they had the same vision of building a diverse team who shared in their love of planning and people. Equally important were Allen and Lou’s core values and commitment to acting as fiduciaries in the truest sense of the word, always putting clients and their interests first. After months of getting to know each other, Allen and Lou asked Jonathan and Nolan to partner with them and become part of The Davis Financial Group.
Today, Jonathan’s focus is working in a consultative and advisory capacity with business owner clients and their particular and diverse needs. Jonathan brings a unique perspective to this work, having had his own experience with multiple family businesses owned and operated by his grandparents and parents. He is a native of Farmington, CT, where he currently lives with his wife Emma, a middle school teacher in nearby Avon. An avid piano player, Jonathan has a deep love of music and the arts, traveling, baseball and football, and exploring new restaurants with friends.
Jonathan was adopted at birth, which taught him that family isn’t just those we are biologically related to, but rather the people we choose to love and care for. This has given him an immense sense of purpose, as well as a perspective both personally and professionally as he dedicates himself to making a positive impact on others and the world.
CRN202509-3028600

Financial Planner and Advisor
Nolan Cleary
Nolan Cleary is a Fee-Based Financial Planner who is passionate about his work with clients: getting to know them and their situation by uncovering their goals, intentions, hopes and dreams, as well as what they love, who they love, and what keeps them up at night. This personal approach and depth of understanding helps Nolan formulate a plan for each client that aligns with their values and instills confidence so that they feel secure about their financial decisions. Nolan is a true fiduciary to his clients, ensuring that all the advice he provides is in their absolute best interest.
Nolan’s practice focuses on small business owners, Federal and Civil Service employees who are FERS participants, and healthcare professionals (nurses, physicians, administrators and techs). Nolan is a Registered Representative and holds his Series 7 and Series 66 licenses as well as health, life, long-term care, and disability insurance licenses.
Nolan studied at Central Connecticut State University, where he received a B.S. in Finance. He began his career with Guardian Life Insurance Company, where he helped his clients meet their protection needs, and was later recruited to Charter Oak Financial, where he expanded his work to include wealth management. In 2018 Nolan partnered with Jonathan Worobow to build a practice centering on wealth management and asset protection. This soon transitioned into a fee-based financial planning practice which is how they caught the attention of Allen and Lou Davis of the Davis Financial Group. This organic fit of philosophy, values, and process was the beginning of what evolved into Nolan and Jonathan joining the DFG team in July of 2022.
Nolan grew up in Avon, CT, where he now resides with his wife and young daughter. Nolan has been an active member in local chambers as well as being a founding and chartering member of the Somerset BNI, an international networking group that supports local business owners and professionals in the central CT region. Nolan is currently the President of the Somerset BNI, having previously served as Secretary and Treasurer. An avid golfer, Nolan grew up in the Avon youth hockey program, where his family was instrumental in starting the Learn to Skate program.
CRN202509-3028591

Email: ecarey@davisfinancialgrp.com
Operations Manager
Ellen Carey
Ellen Montague Carey joined The Davis Financial Group in 2018. She is the Operations Manager and Coordinator of Business Development for the practice. Ellen brings 18 years of experience working in the Financial Services Industry. She is licensed in Massachusetts for health, life and disability insurance.
Ellen is a native of Amherst and has been a member of the Rotary Club of Amherst for over 20 years, where she has served as the Club Secretary for many years.
Ellen lives in Amherst with her husband Mike. Ellen cherishes time with family, especially with her grandchildren Coraline and Elias. She is also an avid knitter & weaver.

Financial Advisor
Margaret Moore
Margaret joins the Davis Financial Group as a Financial Services Representative to help people navigate their often-emotional financial worlds, maintain peace of mind, and pursue their passions.
Before changing careers, she spent some time in the non-profit museum world and had a longer career as a technical services librarian and project manager. Working with libraries on their metadata, cataloging, and moving projects gave her the opportunity to work with people at all levels of these institutions while building and executing complex workflows.
The focus of her professional life changed when her partner died. She found a path forward, inspired to help those who have experienced a major or sudden disruption in their life plan. Her years of growing up in a non-traditional family structure and many years of living as a Solo inform her approach to a life that does not fit into the emblematic family unit.
Margaret is working toward completing the Financial Planning Certificate Course through Boston University and earned her MSLIS from Simmons College. Joining the Davis Financial Group feels like a homecoming of sorts to the Pioneer Valley since graduating from Amherst College, where she studied art history.
Margaret lives in Newington, CT, and enjoys hiking to get out from behind her desk. And food to give her the inspiration to go hiking. She holds Health, Life and Disability Insurance Licenses and is working toward becoming a Series 7 registered representative.
CRN# CRN202602-3841368

Email: marybyoungma@gmail.com
Research Director
Mary Young
Mary Young, Research Director, leads Davis Financial Group’s initiative on “Solos”― single adults who navigate their later years without a spouse, partner, or adult children whom they can call upon, when needed. She herself is a Solo.
Her focus on aging and retirement issues for Solos is a natural outgrowth of her earlier interests. Her doctoral dissertation, which focused on the work/life issues of single adults without children, was featured in the New York Times, the Wall Street Journal, Financial Times, USA Today, Time, Business Week, and National Public Radio’s “Morning Edition.” Later, as Principal Researcher at The Conference Board, she conducted research on emerging human-resource issues in the workplace―including older workers―and presented the findings to executives in Europe, North America, India and Asia-Pacific.
Since “retiring” in 2019, her research interests have led in new directions—not only to Solos, but also to American folk art, antique postcards, and other curiosities. Her articles appear regularly on Worthpoint, an online platform for collectors and dealers.
Mary lived and worked in the Valley as a journalist for 14 years. She served as Director of Communications at UMass Amherst before moving to Boston University to earn a doctorate in organizational behavior and teaching in the MBA program. She received a B.A. in English from Case Western Reserve University and an M.Ed. in organizational development at UMass.
She is a passionate gardener and plant collector whose other creative interests include textiles, papercrafts, and rescuing treasures from the trash.